Panel Overview

This session will bring together diverse perspectives to explore how artificial intelligence is redefining the creator economy across art, music, content, and digital culture. It will examine the rise of generative AI and its impact on new creative workflows and economic models for creators. The discussion will also consider AI’s growing role in sports and physical education, shaping training and performance. The panel will address ownership, authenticity, and fair value distribution, highlighting pathways for responsible and inclusive creative innovation.

Stakeholders in the Session

● Creators & Digital Artists

● Founders & Startups in creator-tech and generative AI

● Sports Bodies & Performance Ecosystems

● Media, Culture & Digital Economy Stakeholders