Event Overview

Apex AdSprint 2026 is India's first-ever 24-hour Agentic-Al driven Digital Marketing Hackathon, a unique opportunity for students to experience the real-world working environment of the digital marketing industry.

Powered by SimBound, a global digital marketing simulation platform being introduced in India for the first time, the hackathon gives participants access to industry-grade tools, Al-driven workflows, and decision-making environments used by modern digital marketing teams.

This hackathon format has never been conducted in India before, allowing students to work on real-world startup and industry problem statements, use agentic Al for strategic decision-making, and compete in a high-energy 24-hour challenge that mirrors real industry pressure, creativity, and performance.

Objectives

• Promote digital literacy and Al literacy, enabling students to understand and operate in an Al-driven digital marketing ecosystem

• Prepare students for the Al-powered new economy, where decision-making, strategy, and execution are increasingly driven by intelligent systems

• Shift learning from theory to real-world execution through simulation-based, hands-on experience

• Equip students with agentic Al-led decision-making skills relevant to modern marketing and growth roles

• Provide exposure to industry-grade tools, workflows, and performance-driven thinking beyond classroom learning

• Bridge the gap between academia, startups, and the digital marketing industry through live business challenges

• Offer a gamified, experiential glimpse into the future of work, helping students learn by doing in a high-energy, immersive environment
  
  Prizes

  • Cash Prizes up to 73 Lakh for top-performing teams

  • Certifications worth 21 Crore recognising participation, merit, and excellence

  • Special awards for innovation, strategy, creativity, and data-driven performance

  • Recognition by industry jury, mentors, and partners, adding strong resume and portfolio value

  • Spot prizes, goodies, and rewards for filler activities, quizzes, games, and engagement sessions

  Mode of Event

  • Round 1 - Online:

  Registration, problem statement allotment, and online submission

  • Pre-Enablement Program - Hybrid:
    Both online and on-campus training sessions for shortlisted teams

  • Round 2 - Offline (On-Campus):

  24-hour Agentic-Al driven Digital Marketing Hackathon conducted at Chandigarh University

  • Round 3 - Offline (On-Campus):
    Grand Finale presentations and jury evaluation

  • Al Arena - Offline (On-Campus):
    Parallel Al Carnival open to all students during the hackathon days

  Schedule & Timeline

  Activity	Date
  Registrations Open	January 2026
  Registration Closes	30th January 2026
  Problem Statement Release	31 st January 2026